THE BRAND

IMAGO-A (pronounced ee-mah-go ah) is a collection built upon sculptural shapes: timeless, sophisticated, day-to-night handbags and accessories designed to add character and multi-functionality to the modern wardrobe. 

Based in NYC, the brand’s mission is to design and produce inventive and iconic luxury fashion accessories at an accessible price point for fashion enthusiasts with strong individual taste and character.

IMAGO-A pieces are handcrafted with uncompromising quality in material and craftsmanship. With extensive draping knowledge designing for fashion houses starting with Hussein Chalayan’s studio in London, then Rachel Comey, Vena Cava and Ports 1961, designer Yegang Yoo creates each style by sculpting the shape from scratch, then passes it onto skilled craftsman with decades of experience in handbag-making. It is a continuous effort to balance practicality and experimentation with a creative vision inspired by shapes in art, design, and nature.

Currently the collection is designed and developed in NYC and produced at a small family-owned manufacturer in Seoul, South Korea, where the founder and designer is originally from.